The purpose of this study was to improve the learning outcomes of advertising courses by applying the three-dimensional softwares program to the FSD-UNM Visual Communication Design Study Program ". The application of the learning model by integrating several graphical Autodesk softwares on designing a product advertisement in advertising courses at the Visual Communication Design Program of the Faculty of Art and Design Makassar State University. The method used is a description of the stages of learning in a complete advertising course through the semester learning plan (RPS) of the responsible lecturer, external integration in the learning process of advertising courses using the Autodek 3ds software. Max as the material of the integrator / action, Continuing the material of the integration / action to make the product of advertising by utilizing the geometry and Shapes category drawing techniques as the goals to be achieved in the learning activities. The conclusion is that there is a clear advertising learning structure, there are exploration activities in determining the advertisement task model and students integrate three-dimensional softwares in planning the making of the final advertising product.
Learning model, Product and Softwere graphic