Influence of halal label on impulsive buying towards indonesian society

Nurul Aziza; Khoirul Hidayat; M Adhi Prasnowo

doi:10.32698/GCS-PSSHERS335

Influence of halal label on impulsive buying towards indonesian society

Nurul Aziza^(1*), Khoirul Hidayat⁽²⁾, M Adhi Prasnowo⁽³⁾

(1) Department of Industrial Engineering, Universitas Maarif Hasyim Latif, Sidoarjo, Indonesia
(2) Department of Industrial Engineering, Universitas Maarif Hasyim Latif, Sidoarjo, Indonesia
(3) Department of Industrial Engineering, Universitas Maarif Hasyim Latif, Sidoarjo, Indonesia
(*) Corresponding Author

Abstract

Indonesia is a country with the largest Moslem population in the world, this is what makes the prospect of halal products grow and develop in Indonesia. Because for a Muslim is recommended by Islam to consume halal food and beverage. Therefore it is necessary to research the influence of halal label on impulsive buying towards Indonesian society. Research aims to investigate the effect of halal label on impulsive buying towards Indonesian society. Collecting data use non-probability sampling method. The method used in this research is multiple linear methods and SWOT analysis. The results of research indicating that the halal label has an influence on impulsive buying of 52% and has an effect on a value of 2,8. Consumer behavior buying a product spontaneously is strongly influenced by a halal label, so halal label incarnation becomes one of the decisions of someone in impulsive buying. SWOT analysis results obtained some strategies that must be done by the food and beverage industry, among others; to manage halal product certification to Halal Product Assurance Organizing Agency hereinafter abbreviated (BPJPH), to supervise halal product from raw material to finished product, to provide training to the workers about the importance of halal assurance for the product, to compare the product by giving the halal label on product packaging.

Keywords

Halal label; impulsive buying; indonesian society

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Proceeding:

Progress in Social Science, Humanities and Education Research Symposium

Publisher:

Redwhite Press

ISSN (Print):

2685-5984

ISSN (Electronic):

2685-5933

Published:

2020