The Power of Food: Is it different between men and women?


Living in a food-abundant environment naturally emerges psychological effect. In this study we used the Power of Food Scale (PFS) to see how individual is influenced by foods in the food-abundant environments. Specifically, this study aims to see the difference between men and women regarding their PFS scores. This study involved 408 participants consisting of 134 men and 274 women. Using quantitative method and analysed with Independent Sample T-test, it is found that men and women are significantly different of PFS' score. Women tend to have a higher PFS score than men. It can be concluded that women are more susceptible in the environment full of palatable and unhealthy foods than men. Thus, for practice implication of women can be targeted first when it comes to healthy eating intervention.


Eating behavior, hedonic hunger, power of foods


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