Choice Constructions of Islamic Women to Purchase a Cosmetic

Abstract

Purchasing a cosmetic for Islamic women is not only related to the looks and hopes, but it must be permissible under the Islamic rules. The study aims to determine the choice construction of Islamic women in purchasing cosmetics using direct experiments. The experiments were conducted in a controlled environment, divided into nine groups of women, with three levels of income and three levels of knowledge about cosmetics, resulting in more accurate measurements because the researcher controls the variables. The result shows that there is a difference in consumer choice construction between cognitive level and income level. Different treatment in the provision of product information tends to influence purchasing decisions with lower-income consumers compared with higher-income consumers.

Keywords

Choice constructions, women, purchase, cosmetic, islamic

References

  • Tarigan E D 2016 The Effect of Lifestyle, Halal Label, and Price for Buying Decision in Bachelor Student of Economic Faculty, University of Medan J. Kons. Bisnis dan Manaj. 3 47-61
  • Jawahar V and Tamizhjyothi K 2013 Consumer Attitude Towards Cosmetic Products IJEMR 3 1-7
  • Khalek A A, Hayaati S and Ismail S 2015 Why Are We Eating Halal – Using the Theory of Planned Behavior in Predicting Halal Food Consumption among Generation Y in Malaysia Int. J. Soc. Sci. Humanit. 5 608- 612
  • Jihan A, Hashim M and Musa R 2014 Factors Influencing Attitude Towards Halal Cosmetic Among Young Adult Urban Muslim Women: A Focus Group Analysis Procedia-Soc. Behav. Sci. 130 129-134
  • Endah N H 2014 Buying Behavior of Halal Cosmetic by Indonesian Consumers J. Ekon. Pembang. 22 11-25
  • Kamali M H 2003 Principles of Islamic Jurisprudence vol 3 (Cambridge: Islamic Text Society)
  • Lada S, Tanakinjal G H and Amin H 2009 Predicting intention to choose halal products using theory of reasoned action Int. J. Islam. Middle East. Financ. Manag. 2 66-76
  • Battour M and Ismail M N 2016 Halal tourism: Concepts, practises, challenges and future TMP 19B 150-154
  • Mokhlis S 2008 Consumer Religiosity and the Importance of Store Attributes J. Human Res. Adult Learn. 4 122-133
  • Ajzen I 1991 The Theory of Planned Behavior Organ. Behav. Hum. Decis. Process. 50 179-211
  • Alam S S and Sayuti N M 2011 Applying the Theory of Planned Behavior (TPB) in halal food purchasing Int. J. Commer. Manag. 21 8-20
  • Venkatesh V 2000 Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model Inf. Syst. Res. 11 342-365
  • Ariely D and Loewenstein G 2006 The Heat of the Moment: The Effect of Sexual Arousal on Sexual Decision-Making J. Behav. Decis. Mak. 19 87-98
  • Yener D 2014 The Effect of Religiosity on Product Involvement in a Muslim Society J. Bus. Res. 6 58-69
  • Heyman J and Ariely D 2004 Effort for Payment A Tale of Two Markets J. Psychol. Sci. 15 787-793

DOI : https://doi.org/10.32698/GCS-PSSHERS375