Industrial Development Using Tourism Ecosystem and New Normal Destination: Case Study in Tasikmalaya Tourism Area, West Java

Abstract

The tourism sector in Indonesia contributed 9% to Gross Domestic Product (GDP) in 2014 experiencing rapid growth from 2012 (3.8%), even in 2018 Indonesian tourism was ranked 9th as the highest growth from The World Travel & Tourism Council (WTTC). However, Indonesian tourism still lags compared with neighboring countries in the ASEAN region. In addition, with the Covid-19 pandemic in early 2020, the tourism sector experienced paralysis and a drastic decline with total losses up to 85.7 trillion in April 2020. Therefore, in maintaining the existence of the tourism sector and its elements it is deemed necessary to conduct a study on tourism development in Tasikmalaya. This study aimed to determine the efforts to develop the Tasikmalaya in the new normal era. Descriptive research methods were used to describe certain conditions/phenomenon with a qualitative approach. In addition, the triangulation technique was used by conducting literature reviews, observations and in-depth interviews with respondents using non probability sampling, purposive sampling technique. The results showed that optimizing the tourism ecosystem and implementing the concept of new normal destination by strict application of health protocols could be used as an effort to encourage the development of the tourism sector in Tasikmalaya during the Covid-19 pandemic as well as an effort to achieve the vision of sustainable tourism.