Mental Health Promotion Through Social Media (Study of Government and Non-Profit Organization’s Twitter Account in Indonesia)

Abstract

This study aims to explore the benefits of social media to improve mental health literacy. Content analysis was carried out on Twitter accounts owned by government and non-profit organizations to obtain variances in the use of social media to promote mental health. Results showed that the presence of the two organizations in social media has contributed to raising awareness about the growth of mental health disorders and attempts to prevent mental disorders. Although social media can be an alternative method of giving mental health awareness, efforts to provide offline counseling services must also be strengthened, given the fact that social media may increase mental health literacy but may not be able to alter the behavior of its users.